Why do I need good event photography?

I’m sure you know that nowadays everyone has a camera on their phone and most people take photos when they’re at an event. So why would I need an event photographer?

There are many great reasons to have good event photography at your event. Here are some:

Good event photography makes your business/event look professional and gives you credibility. Photos can be used for marketing and promotion after the event in social media, edm’s to clients and advertising for the event in the future.

Professional photographers have the skills, equipment and creativity to capture the type of photos you need to promote your business. These might include close up photos, taken from a distance so as to not get in the way. Or reactions and memories that are taken in the moment with perfect timing and often under high pressure conditions.

Good event photographers tend to think ahead so they’re in the right place at the right time. They’re also flexible and adaptable as many things can change during an event including lighting, the event program/schedule and on the spot changes that happen unexpectedly.

Photographers can capture many different aspects of an event which may include, but is not limited to, red carpet entry, groups of people enjoying the event, media wall photos, table shots to show decorations and settings, whole room shots to show the scale of the event, awards and trophies, keynote speakers, event MC’s, awards recipients, entertainment, winners with their trophies and people enjoying the event with dancing and mingling.

Having a photographer photograph your event means you are free to do what you do best. The photographer can capture all the memories of the event so that you and your guests can look back and enjoy all the best parts. Prints of the photos can also be provided to guests as a thank you.

If you have a high-profile speaker or entertainer you will definitely want to have photos to share with guests and for promotional use after the event.

Often events have sponsors supporting the event financially. Sponsors will also want photos of the event to share in their own networks including social media sites and websites. Sponsorship could incorporate the inclusion of photos the with sponsors branding. Part of the sponsorship could also include the fee you pay a photographer and in return the sponsor gets a range of professional photos from the event.
Having great photography will be beneficial for your marketing going forward and may open up opportunities for your business. The photography will raise awareness of the event and in turn your business.